Sunday, December 20, 2009
Last Weekend of Shopping Before CHRISTMAS
The weekend before Christmas is one of the biggest shopping weekends of the year. It's the last chance for the working public to get their shopping in before the big day! However, the east coast took one of the biggest snow storms they have seen in years. Roads closing and cars in the ditches held many shoppers back from getting to their destination.
Meteorologists called for 20 inches of snow in the Washington D.C area and up to 10 inches in the Carolina's. So what does this mean for retailers relying on the big crowd? Treacherous roads and near whiteout conditions kept many shoppers away from shopping malls and other stores. Retailers hoping for a better holiday season than last year’s dismal sales, the bad weather was especially painful.
When it comes to snow, shoppers didn't think it was worth the risk. Spending more time pushing your car out of the snow than shopping was not a top priority.
So what does this mean? HOPE YOU DID YOUR SHOPPING EARLY!
Monday, December 7, 2009
My example of PR in Action is the Midnight Breakfast at GCSU. Every year before the start of final exams Sodehxo sponsors a free breakfast from 10 p.m. to 12 a.m. for all the students. Bobcats cards are required for entry, but this doesnt stop hundreds of students from making the trip to the dining hall.
This event was publicized and promoted on Bobcat Vision, OrgSync, and Facebook. It has also been a GCSU tradition for many years, resulting in many older students already knowing about it.
This event gives students time to get away from the library and enjoy a meal with their friends. It is also a great opportunity for other organizations on campus to promote and advertise themselves. For example, WGUR had a table set up at the door handing out free gifts and prizes. Its was a great way to promote their station to the student body.
Games, such as bingo, food, photographers, and giveaways were only a few perks of attending the Midnight Breakfast event. In my video, I recorded a group of students who attended the event. They were very energetic and talked about how they heard about this event. After asking many students how they heard about this event it was obvious that Facebook is the most effective way get information out to college students. It is a great form of social media.