My example of PR in Action is the Midnight Breakfast at GCSU. Every year before the start of final exams Sodehxo sponsors a free breakfast from 10 p.m. to 12 a.m. for all the students. Bobcats cards are required for entry, but this doesnt stop hundreds of students from making the trip to the dining hall.

This event was publicized and promoted on Bobcat Vision, OrgSync, and Facebook. It has also been a GCSU tradition for many years, resulting in many older students already knowing about it.

This event gives students time to get away from the library and enjoy a meal with their friends. It is also a great opportunity for other organizations on campus to promote and advertise themselves. For example, WGUR had a table set up at the door handing out free gifts and prizes. Its was a great way to promote their station to the student body.

Games, such as bingo, food, photographers, and giveaways were only a few perks of attending the Midnight Breakfast event. In my video, I recorded a group of students who attended the event. They were very energetic and talked about how they heard about this event. After asking many students how they heard about this event it was obvious that Facebook is the most effective way get information out to college students. It is a great form of social media.