Digital Bridges Event: ShopLocalMilledgeville.com

ShopLocalMilledgeville.com is a new website that is being launched at the end of April as a part of Digital Bridges. This new website will allow every business in Milledgeville to have a FREE web presence. It is also a one stop shop for customers. Consumers will be able to search all possible businesses in Milledgeville and even print out coupons, search sale events, and be exposed to a business of the week.
My campaign for the semester was taking on ShopLocalMilledgeville.com. The website needed everything from promotion, promotional material, and support. Myself, Cara Wilmer, and Brooke Brookins took on this project and turned it into a success. We wanted to show the consumers of Milledgeville that staying local with your money will greatly benefit the community in the end. My team designed and ordered promotional magnets, designed flyers, and organized an event to spread the word.
In Mid-March the Milledgeville Mall hosted a business fair. My team set up a booth to help the community gain awareness of this great business opportunity. We wanted the community understand why shopping local is so important. We played a game where customers would guess how many local businesses were in local Milledgeville. A jar was filled up with pennies with the correct number of businesses. Guesses ranges everywhere from 1,200 to 450. The correct number was revealed the week after the event and many were surprised to hear it was 650. We also had handbills, candy and design work to show off to the community.
We found that our biggest challenge was getting the elderly involved. Most people over the age of 60 do not own a computer, let alone know how to work one. We wanted to show them that technology can bring great things, but it was hard to keep them interested.
I could not have asked for a better team to work with. We got along great and worked together like we have known each other for years. I would have been completely lost without Cara's dedication and design and without Brooke's attention to detail. Everyone contributed equally and I am so happy to have been able to work with them on this campaign.